Project Concept A strategic redesign transforming a local plant nursery into a digital leader for the Krasnodar Territory market. Challenge & Goal Outdated website lacking mobile adaptation and clear navigation required full redesign to establish market leadership, separate B2B/B2C flows, and emphasize climate‑adapted plant expertise. Solution Developed a hybrid ecosystem: website as wholesale showcase with detailed catalog + Telegram for retail sales. Created clean, nature‑inspired identity and adaptive UI with distinct user paths. Core Insight 97% plant survival guarantee and climate adaptation became the key differentiator. Retail clients prefer instant Telegram access, while wholesale needs structured catalog and estimate tools. Result A strategic digital transformation strengthening brand authority through tailored user experiences for each audience